Privacy policy

1. Who is responsible

The controller of your personal data is ANIME TREAT LTD, 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom (company no. 16501323), operating Sakume UK at www.dakimakuras.co.uk.

Contact for privacy questions: [email protected].

2. Data we collect

• Order data: name, delivery and billing address, email address, phone number, items ordered and order history.
• Payment data: payment status and transaction reference. Card and account details are entered directly with the payment provider; we do not receive full card numbers.
• Communication: messages, photos and details you send to customer service.
• Account and newsletter: login details if you create an account, and your email address if you subscribe.
• Technical data: IP address, browser and device information, pages visited and cookie identifiers.
• Optional forms: answers you submit through forms such as our character vote (hosted by Tally).

3. Why we use your data

We use personal data to process, produce and deliver orders, provide customer service, prevent fraud, keep the website secure, comply with legal duties and – only with your permission – send marketing emails.

• Contract – to process and deliver your order and handle support requests.
• Legal obligation – tax and accounting records.
• Legitimate interests – fraud prevention, site security and improving our shop.
• Consent – newsletters and non-essential cookies; you can withdraw consent at any time.

4. Who we share data with

We share only what each recipient needs:

• our e-commerce platform and hosting provider (Fecify);
• payment providers: PayPal, Payssion;
• our production partner and carriers, to make and deliver your order;
• analytics and advertising providers, only where you have accepted the relevant cookies;
• authorities, where required by law.

We do not sell your personal data.

5. International transfers

Our products are made and dispatched from China, so order data is transferred outside the UK. We use appropriate safeguards for these transfers.

6. How long we keep data

• Order and invoice data: as long as tax and accounting law requires.
• Customer service messages: as long as needed to handle your request and any related claims.
• Newsletter: until you unsubscribe.
• Cookies: see the cookie section below.

7. Your rights

You have the right to:

• access your personal data and receive a copy
• have inaccurate data corrected
• have data erased
• restrict or object to processing, including direct marketing
• data portability
• withdraw consent at any time, without affecting earlier processing

To exercise your rights, email [email protected]. You can complain to the Information Commissioner’s Office (ICO, ico.org.uk), although we would appreciate the chance to resolve your concern first.

8. Cookies

We do not currently use Google Analytics on this site.

Read our cookie policy for details and to change your settings.

9. Security and age

The site uses SSL encryption and access to personal data is restricted to people who need it. Our shop is intended for adults; we do not knowingly collect data from children.

10. Changes to this policy

We may update this policy when our services or the law change. The date at the top shows the latest version.